AD:
PETER YUE, AARON LEE
CW:
BEN PRUESS, PETER YUE
PHOTO:
VARIOUS

BONFIRE SNOWBOARDING // 0102 DEALER CATALOG We wanted to show the personal snowboard outerwear solutions that Bonfire athletes wore in different environments. We went to six different countries and documented each rider at home and on the mountain. This catalog included 3 gatefolds and 3 collectable postcards.

BONFIRE SNOWBOARDING // 2001

AD:
PETER YUE, AARON LEE
CW:
BEN PRUESS, PETER YUE
PHOTO:
VARIOUS

BONFIRE SNOWBOARDING // 0203 DEALER CATALOG We created a workbook and lookbook with a slipcase. The outerwear is portrayed in the lookbook and the dealers can order from the workbook.

BONFIRE SNOWBOARDING // 2002

AD:
PETER YUE
CW:
BEN PRUESS, PETER YUE
PHOTO:
VARIOUS

BONFIRE SNOWBOARDING // 0304 DEALER CATALOG We decided to move away from snowboarding and incorporate the theme of toys with this year's version of the catalog. We also wanted to juxtapose reality with the world of make-believe. World renowned toy store, Just-Be-Toys partnered up with us in supplying photo locations. We created scaled down versions of the outerwear and sculped figurines to look like our atheletes.

BONFIRE SNOWBOARDING // 2003